BiciRace.com had a pleasant surprise the other day when our citofono rang, it was our shipment of pens from Prodir. The Swiss-based company produced a multitude of customized pens for our website... Yep, every pen has the BiciRace.com logo on the clip and the slogan down the side: "BiciRace.com... News in English... from Italy"
You probably recognize the name from the company's involvement in professional cycling, they are the secondary sponsor of the Spanish registered ProTour team, Saunier Duval-Prodir. In the USA they always take top billing, that is why in our Tour of California coverage you saw Prodir-Saunier Duval after the names of riders like Simoni, Pinotti and the young Riccò. They happily became involved in the top-flight cycling in 2004 when Mauro Gianetti formed the team.
Forget about Swiss watches or chocolate, BiciRace.com thinks the Prodir pens are the country's best export.
The company has been manufacturing writing instruments since the early 1980's for as advertising media. Customers can choose from an endless personalization options to suit their needs. Prodir handles all the aspects of manufacturing, tip to cap, from their headquarters just north of Italy, in Switzerland. Forget about Swiss watches or chocolate, BiciRace.com thinks the Prodir pens are the country's best export.
Go online to the Prodir website to personalize and configure your own pens. You can select the model, the finish, the ink, and more... the possibilities are endless. BiciRace.com chose the DS5 twist model with a mother-of-pearl finish and blue ink... They are cool! Grazie a Prodir!